In an industry as tightly regulated and rapidly evolving as medical cannabis, establishing digital credibility is more than a luxury—it’s a lifeline. Old Route 66 Wellness, a compassionate care dispensary rooted in Missouri’s growing cannabis movement, came to us with a clear mission: make it easy for patients to find relief, fast. The challenge? They were virtually invisible in search engines despite having physical locations and a loyal patient base.

We understood early on that SEO in the cannabis space isn’t just about keywords—it’s about navigating stigma, state laws, and search engine restrictions while still dominating visibility. So, we mapped a strategy not just to make them rank—but to make them resonate. Through hyper-local optimization, authoritative content creation, and an airtight technical SEO foundation, we transformed their online presence into a discovery engine for thousands of patients seeking clarity, care, and trust.