Ozark Protective Services
The cannabis industry isn’t just booming—it’s vulnerable. From armored transport to 24/7 surveillance, Ozark Protective Services was built to protect dispensaries, growers, and cannabis professionals in Missouri. But without a strong digital identity, they were missing out on high-stakes contracts and industry visibility. In an industry where trust must be earned in seconds, they needed a site that exuded authority, professionalism, and preparedness.
We stepped in to build a digital fortress. The design had to be clean, commanding, and crystal clear—articulating complex compliance services in simple terms. SEO had to be precise, targeting high-conversion phrases like “armed cannabis transport” and “seed-to-sale security.” What emerged was more than a website—it was a digital HQ for a modern security agency built for a high-risk, high-growth industry.
Work Challenges
- Blank Canvas: Zero prior digital footprint—no credibility signals.
- Jargon Jungle: Security protocols and compliance speak baffled prospects.
- Niche Keywords: Terms like “cannabis facility surveillance” and “armed transport Missouri” needed top rankings.
- Lead Capture Friction: No gated content or downloadable resources to build lists.
Main Result
Fortified Website Architecture
Built a modular, service-focused site with clear deep dives on surveillance, transport, risk assessment, and compliance guides—launch week hit 200% of traffic projections.
SEO for Peace of Mind
Optimized 12 service pages with targeted keywords and rich FAQ schema for voice-search—18 keywords now rank in the Top 5, organic traffic up 150%.
Thought Leadership & Gated Assets
Published monthly security briefings and “Compliance 101” whitepapers behind opt-in forms—75 qualified leads generated in Q1.
Data-Driven Refinement
Ongoing analytics reviews, content audits, and UX tweaks keep Ozark Protective Services locked in as the region’s go-to security experts.
